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Working at my second company with a cloud offering it appears we are doing a bad job of marketing.

"The cloud" is not just something on the public Internet. That is the public cloud. The private cloud are those same technologies and operational practices in your data centers for exactly the objections in the article and the comments.

The cloud refers to fungibal computing power that makes it fast, easy, and inexpensive to deploy computing power when and where you need it. For some applications that may be a SP datacenter. For some it may mean your datacenter.