I read a great little ditty a while back called Chavbook which casts an admiring eye towards the Zucker' for being intelligent enough to spot the narcissists who need it and once signed up, they become addicted to the point where a cottage industry of rehab centres is required. The article also, probably unfairly, compares the majority of users to the Burberry cap wearing fraternity. If this perception of the site and it's inhabitants becomes popular I wonder if a mass switch-over would be realistic. Look at how hard Burberry tried to change it's image.

On the point of fad's and fashions, I asked the 13 year old son of a friend of mine if he would be spending his hard earned on now that he has a job. He replied, "Oh a tablet I should think" to which I subconciously rolled my eyes and said, "another iPad user in the making, then!". His response brightened my day when his face screwed up as he said, "No way, DAD'S got one of those".

Tekkies always know when something in the industry is a rip-off (how many times in the recent past have you thought, "I know, I've been trying to tell you for 10 years but you wouldn't listen!" as another iSomething is thrust under your nose with the accompanying exclamation, "just look at what this does!") and some have longevity and some don't. Apple iTech is I.M.H.O. a rip off but at least, in general it's a nice looking product set with useful functionality. The same can't be said for Facebook and I wonder when, as with the likes of lastminute.com everyone will wake up.