Maybe NOT a Fad...
One thing I see over and over again is how Facebook is commercially tied into advertising, informational sites, and the consumer capability to "Like" something, or not. The power this gives millions of faceless individuals, combined with the Pavlov effect of seeing and pushing that "Like" icon seems to me to be underestimated. Facebook has become quite ubiquitous - I have never been interested in having a Facebook presence; however, it's almost a neccessity if you want to, for instance, put up a website for your musical group or small business, so you can be "Liked" and draw more attention. It will be very interesting to see where this goes. Somehow, I think this public offering will make some serious dinero - at least, initially.
