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You're absolutely right. As a guy who ran his own consultancy (and still freelance for income), where I depended on organizations to pay for the projects, I could write a book about the feeling of entitlement with the digital consumer. It is a very real problem for EVERYONE who provides some sort of digital service....from music to sysadmin. People do not want to value it.

But I can also tell you I didn't bait and switch. I didn't sell what I didn't have. When your business model is convince everyone your product is as plentiful as the sands on the sea, then change the rules, you've pulled a fast one.