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0 Votes
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Profound
5haggi 9th Feb 2012
I like it a lot happy
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Jason, that was a wonderful read. As a non-techie, I liked the philosophy bit, though you may refer to Hindu mythology for more in-depth understanding, without necessarily believing in that religion. A few pointers therefrom:

1. The Holy Trinity in Hinduism consists of the Creator (Lord Brahma), the Preserver (Lord Vishnu) and the Destroyer (Lord Shiva) together. So for this world, all three facets are necessary.

2. To create something, something else has to be destroyed or its form changed.

3. To win something (say great wealth), you need to lose something (maybe peace of mind).

4. This beautiful world was created out of immense chaos and churn, which are thus not necessarily bad things.

5. The churning of the ocean (in Hindu mythology) produced not only nectar (the desirable things) but also poison (the undesirable or dangerous things). So no churn or change produces only the desired results.

6. Last but not the least, everything is transient, including work-relationships. An office is more like a railway train with your co-passengers changing at every stop and you, too, getting down at some stop. A recession is also, mercifully, transient!

Do keep writing such great stuff!
As a product developer who has learned that everything starts and ends with the user I would hope Tech Republic also takes this view. IF so then please stop spreading articles out over 20 webpages when it can be one or two pages. While this is great for page view counts and a chance to display more ads it is the most user unfriendly approach I can think of. I don't even bother trying to get the nugget of information out of these articles anymore.
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Sad but true: articles are not the products in which TR deals. Even the community is not the product. Community provides contributors; contributors provide articles. These are only tools, though, toward the actual product -- readers. Readers are being sold to advertisers, the real customers.

This is the true business model of any advertising-funded business, period. An advertising-funded business that fails to recognize this on some level is a business that is bound for an unsightly end. Yes, the readers and community have to be treated well within certain constraints to ensure that the product does not vanish, but whatever delivers the highest quality product to the advertisers is the real goal. If this means spurning thoughtful readers to some extent in service of bringing in readers with money to spend, so be it.

The take-away point, here, is that "everything starts and ends with the user" is not an accurate description of the business model TechRepublic has to maintain. While I was a contributor for TechRepublic, I aimed to ensure that my articles served the community, and this in turn seemed to work well for serving the advertisers at the expense of not allowing me to take shortcuts with my writing. This means I did not write 150-word introductions to a facile survey or poll, and I did not write a total of 200 words' worth of captions for a series of randomly selected screenshots from a list of applications for a mostly pointless slideshow. Those kinds of articles are easy, fast ways to draw eyeballs and direct them to advertising on the site. Instead, I sweated out something like 15K-20K words of articles a month that made meaningful points, explained useful tools and techniques, and tried to educate readers.

My approach was probably no more or less effective in drawing readers than the more facile approach that requires no real investment in the task, so I'm sure I was not considered any more or less valuable a contributor on a per-article basis than someone who does a good job of coming up with controversial survey topics that contain no substance. One consequence of the TR approach to selecting contributors, though -- of drawing them directly from its community -- is that I think a lot of the writers feel either beholden to the community or invested in their own appearance of importance, both of which tend to lead to a greater effort in providing meaningful content. The occasional trolling commentary that knowingly makes false statements, pointless three-question survey that stirs up community sentiment, or slideshow that gets linked from other sources without conveying any really useful information still slips into the article lineup, but the general trend is, I think, for contributing writers who are invested in providing real value to the community, and that's a good thing.

Support the writers who, as Jason Hiner put it, "pour their hearts" into the content they create. Keep them honest, and they'll keep serving you. When support for them wanes, the quality of TR will wane with it as it skews its priorities toward writers who are easier to find and produce cheaper content that requires less management but still brings in eyeballs for the ads.
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Well . . .
apotheon Updated - 10th Feb 2012
I can see that, as usual, people don't like to confront the truth. I wonder how this plays into the future, in terms of supporting writers who do good work as opposed to letting things go to hell in a handbasket because a pointless slideshow that would have been better presented as a bullet-points article takes less time out of the American Idol and Survivor watching schedule.
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Editor
Slideshows
jasonhiner 10th Feb 2012
Slideshows are an extremely small percentage of the content that TechRepublic creates. We typically publish about 80 articles per week. Meanwhile, we create about 3-5 slideshows per week (and republish another 10-12 from our sister site CNET).

If you don't like slideshows, feel free to ignore them. However, we do them because a lot of people enjoy absorbing information visually in addition to simply reading.

On many list-based slideshows (like lists of Android and iPhone apps) we now publish them as both slideshows and articles so that people can view them whichever way they choose.
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re: slideshows
apotheon Updated - 10th Feb 2012
Note: I didn't say there's no such thing as a good slideshow. I spoke of particular types of slideshows as an example of the (relatively rare, on TR) case of bad content. Judging by your two direct responses to me, it seems like you completely missed the fact I was pointing out that TR's strength is its community-based contributorship, and safeguarding the motivation to keep that the case is a task the community must take upon itself.

Please, don't just ignore the fact of what I actually said to focus only on perceived insults that were never offered. If you can't accept an unblinking look at the circumstances that suggests it's important to support good content in a manner that takes into account the economic realities of TR's business model, I guess you're just not as engaged with the community's needs as you like to think -- that's you, not TR as a whole, considering I have no idea how much your tendency to just brush away about 70% of what I said is a matter of "party line".

edit: . . . and thanks for making it personal as a way to just dismiss what I had to say. That's always fun.
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Editor
to be an online trade publication and peer-to-peer community for technology professionals.

Users come here because we provide useful information to help them make good buying decisions, learn IT best practices, and understand what's happening in the tech world. That's the stuff that editors and writers are focused on every day. That's the crux of what we do.

Advertisers come to TechRepublic because we have a great community of highly-engaged users. If we ever lose that, the advertisers will walk out the door right behind them.

So the audience is always first -- this is even more the case on TechRepublic since 80% of our writers are drawn directly from the audience (as you alluded to). That doesn't mean we can do everything that everyone in the audience wants to do or wishes that TechRepublic had. But, if the site ceases to useful and usable then people won't show up, and then it's game-over. That keeps us focused on bringing our A-game every single day.
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I think you just bypassed my point and argued something else entirely.
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Editor
You said...
jasonhiner Updated - 10th Feb 2012
"Readers are being sold to advertisers, the real customers."

I realize you were trying to be philosophical but the implication was that the TR staff only view readers as a means to an end. That's utter nonsense and it's an insult to all the people in editorial, product development, and engineering who work their butts off every day to make TechRepublic a great site and whose sole focus is on delivering a great product for users. In this business, what you said is the equivalent of calling all of those people a bunch of sellouts. Now, people call me all kinds of names every day in the forums and it's just part of my job to take it, but I get pretty defensive when people insult my hard-working colleagues. I don't think you intended it as an insult, but it was.

And, yes, I still appreciate the other kind words you said about TechRepublic writers and the general mix of content.
quote: I realize you were trying to be philosophical but the implication was that the TR staff only view readers as a means to an end.

I was trying to be realistic and pragmatic, not philosophical. What you describe as "the implication" is actually your inference; the implication is that the corporate business strategists only view readers as a means to an end. TR staffers are, from what I've encountered, True Believers (to borrow a phrase) in the community approach that is currently the mainstay of its business model. I absolutely believe that the moment the people holding the reins higher up the chain believe that community approach should be subverted and redirected to other ends to improve revenues, though, that will happen -- and the TR staffers we know and love will be fired, if necessary, to make it happen. That's why I was making the point that it's important to support the kind of writing that treats the readers as ends in themselves, delivering content with depth rather than superficial, flashy stuff with nothing meaningful behind it.

If you're looking for a reason to be insulted, there's nothing I can do to stop you from finding it, even where it wasn't intended and where there wasn't any statement made that has to be interpreted as such. That's on you.
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The term "sanctimonious" comes to mind.
nick@... 9th Feb 2012 - Below your threshold / Read Anyway
Dear Engineers etcetera
I pick flaws in your best efforts to develop products.
But it is all to inspire you to greater heights and build a brand new post renaissance world.
I love you really.
Here's a couple of homilys to make me (oops I meant you) feel good.

Sorry Jason, your post did not read well to me.
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Editor
All I can say is that it was written in complete sincerity.
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Seems as though I am a minority, looks like it reads well to many others too.
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what?
sarai1313@... 9th Feb 2012
what do you think that tech builders are doing now .they build acording to demograftics now and keep putting out crap that needs to be replaced every 6 months.an we do cair how fast things run and makeing thing that work not look pritty.you tip your hat not.
there are exceptions, but most of the major enterprise companies are stifling creativity in order to meet the bottom line return for investors on current operations, They are so hung up on getting immediate returns they barley will commit to investments back into the company unless pressed hard to do so, Executives like to get their performance bonuses.

Also, the Renaissance period died a long time ago, and the founding of the United States seems vain, with everything seeming to go in a backward pace in the US now.
I believe in capitalism, but more so for the freedom for all to do busi9ness for them selves weather a single tradesman or corporate giant, but seems like too many corporation are influencing our government/Country too much at the political level for their own greed. We need to reduce that influence, get the corruption out of Washington and will only happen with a regime change (Congress term limits).
Congress has given too much power over to other government entities, we need to scale back government and it's influence. Until then this overbearing government influence and lobbyist control, over taxation is going to send any high tech possible and innovation right out of the US (as most is now). We are heading to a point where we will not be able to afford innovation, since I fear the economy,after a possible slight improvement short term is heading for a bigger fall than we think. I fear when that happens, most people will be simply trying to hang onto what they have, survive the next day, more living in poverty and could care less about high tech.
We can not even build new power plants, mostly due to wall street not wanting to fork out the high investment in these types of plants since most of our energy is commodity now it takes too long a time to recoup that investment. current nuclear plants are 30+years old. No body wants new ones because they think nuclear energy is not safe, and no one wnats to invest in them. but a 30+ year old one is a lot less safe than a new on to replace it. Eventually they have to be shutdown and since it takes a long time to get one build and on-line we are going to be in an energy crunch before long so I see that impacting industry since energy costs will sky rocket and consumers will be only spending want they can just to survive. At that time a majority will be on some sort of supplemental help or living in poverty and no one will be affording high tech anymore. And new energy sources are still way to complex, expensive to build or be competitive to current sources. And environmentalists do not want us to use more fossil fuel, besides that being limited and controlled commodity, would only get even more prohibitively expensive also as demand for that increases, We are already projected to reach $5.00 a gal in most areas of the US soon, What that will do to peoples pocketbook when comes to paying for high tech.

I for one, make a good salary currently, but due to future concerns and retirement planning and next to no returns on any investments to help with that, I am forced to reduce my expenses to put a lot more of my current money in my future retirement savings and that at current projections has me living in a single wide then. I use the cheapest cell phone and cheapest plan, got rid of the iphone, no ipads, or other expensive items, no big 2,999.00 plasma big screen TV, I even put up an antenna and dropped cable (Still too many channels nothing on when wanted for the high costs).
I know many other people starting to downsize their tech spending as well to the basic necessities.

So the point, it is a vicious full circle, with what we want our government to be to how we want to live and how that is going to get accomplished.
Yes tech is a great lifestyle, can provide many improvements to life, but is only going to happen if we can foster that environment, from an economic standpoint, not just a user one.
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why
apotheon 9th Feb 2012
Here's why things are going downhill:

Government regulation favors the big corporations that pay candidates' electoral costs, customers tend to favor those big corporations because they let themselves be led around by the nose (well, by advertising, really), and the big corporations have the money and legal talent available to crush smaller competitors (especially when they have the patent system available as a means of launching spurious legal assaults on competitors who don't have the money to build a massive patent portfolio). Small, entrepreneurial concerns are the places where creativity makes it to market.

In short, what you describe is only one of three (or more) major components of the problem that faces us. We, the consumers who want better "products", are another of them; the third is the fact that power feeds its own growth and unassailable strength directly.

It feels, sometimes, like those of us who recognize there's such a problem (including you and me, among others) are modern incarnations of Cassandra, able to see the truth but unable to convince anyone of that truth. All we can do is fight against the tide, I suppose, and hope that the tendency of technology to distribute power more widely will somehow win out in the end. One way to do that, I think, is to focus one's entrepreneurial efforts on leveraging business models that do not depend on copyright: open source software development, for instance. That way, even if our startups get crushed, or acquired and corrupted, the basis is out there for others to pick up where we left off. This means not using licensing models that create a competitive advantage for the "owners" of the "intellectual property" that is produced, including copyleft licensing (because the copyleft terms do not apply to the "owner" or author), either not patenting technologies or (even better) granting universal license to use our patents, and building strong communities around our "products".

It's a nontraditional approach, but it's an approach that ensures your legacy as an innovator will survive the end of the business entity you use as a vehicle for innovation, or the end of the honesty of that entity if someone else achieves control over it.
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even better...
MyopicOne 9th Feb 2012
Add kids that still need to go through college for real fun...
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Whether you're riding the wave or gasping for air your current reality is already fading. Rather than inspire melancholy that should remind us to look to the future as that is where our next action takes place. History may contribute to the future but the 'game' is in the moment, shaping the past,.inspired and built by your own vision of the future.
Thanks for the inspiring read Jason, your challenge will indeed "...influence global civilization for generations and centuries to come.". The significant 'stuff' is as yet undone!
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Wow
oldbaritone 9th Feb 2012
Good article. Thanks, Jason.
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Good read...
ITOdeed 9th Feb 2012
I enjoyed this article. Thanks.
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Good words, all in all.
Re: "tell everyone what???s wrong with it and recommend that people buy something else" - I would have stopped with "tell everyone what's wrong", especially the product makers, so that they can improve their products. Without feedback there would be no forward progress. In the end, the buyers can decide what they want to purchase on their own, based on the information supplied to them.
Re: "the darkest time in that whole period was 2002-2003" - I remember that time, but I was moving up in my technology support role working at an educational institution (probably a safe bet if someone had a role like that today). In the future, I might write about "the darkest time in that whole period was 2011-2012", as it has been for me. Now I'm off to teaching a volunteer HTML class to newbies. I'm not really complaining.
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Teaching can be among the most rewarding jobs of a technology professional.
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It looks like my old Toshiba Satellite 4000CDT came with Win 95.I have installed Win 2000 and XP in this MACHINE.As of recent I pulled out my old Maxtor floppy to see what I could see.Low and behold when I went to erase the drive with a KillDisk CD there it was.A free space of over 200 gb.It listed the primary C: drive as about 4 gb.I started to erase the free space but quit because it would take 25 hrs. of erase time.My conclusion is that there is something in that computer limiting the drive size.
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Your CEO...
MyopicOne 9th Feb 2012
Must be a follower of "servant leadership" or at least actually gives a #^!@%^#, which makes him somebody I'd want to work for.
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Wow, what a lot of gloom from the commenters! They must be the ones who've beaten down and given up. Your words inspire true innovators to buck up, find a way around the obstacles, and carry on building the future. From one Engineer who's been beaten down relentlessly for the last 10 years but still goes on designing, Thanks! I needed that!
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Editor
Thanks SHCA and keep pushing forward!
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Good article
guy@... 9th Feb 2012
Yes, I liked it also. You write some good articles Jason
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Very nice
widd11e 9th Feb 2012
Good advice thanks for sharing.
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Thanks
m@... 9th Feb 2012
For this great article.
And if one gives you, the creator, a solid critical comment you can still use this other point of perspective to make an even better product.
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Editor
Absolutely
jasonhiner 10th Feb 2012
I read the criticism and always look to see what I can learn from it.
Great staff. Kenyan ICT's need to read this
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Good Job
mikepritchard 10th Feb 2012
Jason,
As always, a well written article. Thanks for sharing.
Jason, I rarely take the time to comment, but I loved both of your perspectives. I've been in this industry since the beginning (truely! I remember the 4040 processor, lol). I loved the two key ideas - some of our CEO's are still people, and care, and... sometimes you have to let something go to build something better. Very well spoken. Thanks...
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Jason
mudpuppy1 10th Feb 2012
I really enjoyed the article. Great stories. It's nice to hear there are CEOs who care. You wouldn't know it if all you paid attention to was Hollywood and the main stream media.
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Your article
sujit_z 12th Feb 2012
This has to rank amongst my best reads ... thank you for the overwhelming post
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Thanks for a great read! I would like to add my 2 cents worth of wisdom.

Not everything old is bad, and not everything new is good.

They tore down The Hoosier Dome, after only 24 years, after spending $80 Million to build it. I bought a row home that is now a hundred years old. The studs are 4" by 3" oak. When a violent storm hits, I sleep fine knowing my house isn't going anywhere. My friends with new houses don't have that peace of mind. I heard one single window rattle a little bit while they can feel their whole house shudder with each gust of wind.

It is the same with technology. I frequently upgrade software that isn't as functional or easy to use as the previous version. I see gadgets and appliances that are more flimsy than their predecessors. If my cell phone was as well built as my mother's manual typewriter was 45 years ago, I might never need another. Yeah, I know about Moore's law, and changing protocols, but a device like that should last long enough to become obsolete, not break and force you to buy another every year.
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