I think we continue to do the same old dance. Yeah, HR is using their identify processors to pick out all the right words and people are jumping through the hoops to make sure they have all those acronyms in their resumes but it all boils down to who you know. I've seen way too many people get the job without all the qualifications, some worked out/some didn't. Developing contacts gets more doors opened than certifications; that said, you will need to prove you can perform the job functions once the door is opened.