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I disagree with your assertion that this is being pushed by device manufacturers. This is being pushed by employees, and it isn't new to tablets or smart phones. Employees have been wanting to bring their personal laptops to work for over a decade.

Look at the advertising campaigns for smart phones, tablets, etc. They show people using these devices to screw around in a variety of ways, but what they never show is people using them to do actual work. There are a couple of business-oriented ads for cloud services, but none for the devices to access the cloud. Some toy ads are even set in the work place, but show people doing everything with them EXCEPT work; hardly an approach aimed at getting corporations to allow BYOD.