the obvious is good to hear
Thanks for this post. My first response to much of what you said was, "well of course". Simultaneously my other first response was, "it feels damn good to hear someone else say it"!
I'm 18 months into my first consultancy. I haven't achieved my financial objectives yet, and it's been extraordinarily hard work. At the same time I _love_ the work I'm doing! I've met many really cool people my clients who are generating a lot of return traffic.
We'll see if I can break the profit barrier before I run out of capital, but in the meanwhile the part that is working is all about what you said: human relationships and finding something to offer that people value.