I think most of this is probably wrong.
Someone correct me on this:
1. The objective statement tells people how much you want to work with them and what you expect from the environment.
2. Formatting? OK this is fair enough.
3. OK. Basically "cut the BS"
4. Wrong. If anyone googles me they are guaranteed to find 100 or more different people. This changes from country to country, from industry to industry and from position to position.
If you are looking for a CEO position you need to know the previous CEO or the board members. If you are looking for a sales position it is different from a developers position or from an IT management position. I can't help but feel that this article is simplified so much that it does not add any value. Toni don't use this article when you apply for a journalistic or any other position. I can't see that this article is from an award-winning writer.