"ads make consumers look like rude inconsiderate ignoramuses"
"The TV ads that I see make the consumers and suppliers of these devices look like rude, inconsiderate, ignoramuses."
The market of those who truly need mobile communications was saturated years ago. Then manufacturers started in on those who wanted a cell phone. Now they're stuck trying to convince consumers one model is better than the other, and Stupid Human Tricks are the only marketing approach they have left. Showing these devices used for actual work would be pointless; people who would be swayed by that approach either already have one or realize they don't need one.