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Self Signed SSL Certificate is not right option for ecommerce websites
Self Signed SSL Certificate is not right option for ecommerce websites, which involved money transaction. In order to get rid of this message the SSL Certificate must be signed by Certificate Authority. This Certificate Authorities are third party entity that verifies the identity of an online business and then guarantees for that identity through the issuance of the Digital Certificate.

http://www.clickssl.com/blog/self-signed-certificate-vs-certificate-authority/
Posted by Nill Smith
Updated - 15th May 2012