The incentive for you is that you'd be able to hit Windows 8 tablets running ARM *and* Windows 8 apps on a x86/x64 laptop or desktop with the same binary package. Windows 8 is a potentially big seller on tablets because enterprises will like the management story (which is actually quite good), and consumers *may* accept them as well. Windows 8 is the tablet OS that enterprises have been clamoring for, thanks to Active Directory integration/control.

J.Ja