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I will recommend Shawntay to spare some time on weekends and try to meet with some professionals of his domain as well as other domains. Try to meet up the consultants and discuss ideas, attend workshops and seminars as well as organize seminars and have chance of speaking with the professionals and people. A good way to start it is to organize a seminar or workshop at different universities and talk to students over there. Then once your feet are wet enough, you can also move to different institutions, community halls etc where you can not only market your company but also yourself. This has worked for me too and I am sure it will for Shawntay.
All the best and Good Luck!

Best Regards
Fahad Ali Shaikh