Discussion on:

Google shuns Apps-based businesses for the sake of 'Play'

Do you buy apps via the Google ecosystem? Apple ecosystem? Microsoft's ecosystem. Is the idea of an enterprise-sanctioned app store really a viable way to conduct IT?

I've never looked at Apple or MS's store. I was one of those who thought Google's apps were only for Android users. I'm no more inclined to look at their store than I was before, but I'm now aware I have the capability.

And, lo and behold, by around the end of Q3 2012, we'll have also Google Werk to "play" with, or should I say "werk" with. It'll be a simple yet elegant way to keep all the business odds and ends in one place.

Srsly!

Ok, so I don't really need a crystal ball to see that Google will be looking to keep "work" and "play" together, yet apart. Creating a works suite wouldn't be anything new, so they must have figured that starting with the play suite is the smarter way to go. Only after "Play" is entrenched will "Werk" seem like a clever thing, and a new thing, to boot - despite works suites having been around since forever.

Say what you want, but Google gives a good mindjob!

There's multiple options for enterprise deployment of Android apps to corporate devices. Choosing to put our corporate apps out on the public market - where they can be downloaded and dissected for security vulnerabilities etc. - is probably the LAST one we would choose, for ANY flavor of device.

Seriously, dude, that arrow didn't even leave the bow.

Google Play ?

Sorry but that makes not sense to me. I have no space on my phone nor time to 'play'.
I come to Google Market for apps that help me with everyday activities at work and in my off time. I resent that few bloated space hog game apps that I am forced to have reside on my phone though I will never use them. Junk like facebook, footprints, friend stream, nova, peep, teeter; they're all useless to me though I realize that's not the case for others.

Changing the name or Google Market to Google Play is NOT going to get me to view some video or read a book or do any of the other things that are more profitable to Google than distributing apps. And THAT is the bottom line, they are looking to make more money by selling you that book or downloadable or streaming video AND by capturing your viewing and other data related to you and leveraging that into targeted ads. Targeted ads make more money per impression than ads that are not directed at a specific audience.