And, lo and behold, by around the end of Q3 2012, we'll have also Google Werk to "play" with, or should I say "werk" with. It'll be a simple yet elegant way to keep all the business odds and ends in one place.
Ok, so I don't really need a crystal ball to see that Google will be looking to keep "work" and "play" together, yet apart. Creating a works suite wouldn't be anything new, so they must have figured that starting with the play suite is the smarter way to go. Only after "Play" is entrenched will "Werk" seem like a clever thing, and a new thing, to boot - despite works suites having been around since forever.
Say what you want, but Google gives a good mindjob!
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