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"i" for "i"ntegrated
I agree it's more about the "i" than the "Pad." However, while Apple doesn't claim the "i" stands for integrated (unlike IBM and its System i), I would argue that that particular "i" word is one of the primary reasons for it's success. Tech purists may not like Apple's closed ecosystem, but most people don't care as long as it's well-executed, and if they don't have to interpret hardware specs and other technical details to ensure they have a good experience, even better. And once critical mass is achieved (which Apple has), then simple familiarity with the platform creates a snowball effect, just like Microsoft Windows/Office did in the PC space.