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Neither you nor I are among those people, but the majority of my clients are. I recommend to them the product that best meets their needs based on what they already own and what is available at the time. One of these clients would do just fine with an iPad today where he has used both Macs and Windows boxes in the past--but is comfortable with the large screen of his iMac (running Win7). Others enjoy the ability to browse and control their TV from their reclining chair with a single device. As Pete_G5 said above: It's all about the integration.

It's not about dumbing down, but rather giving the customer what is needed, not just what others think is needed.