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???The simultaneous pull of cost reduction and simplification in one direction and better, cheaper, faster in the other..."
This just the sort of bafflegab that muddies the discussion. Straight-up obfuscation, that's what it is. "cost reduction" pulls one way, while its polar opposite "cheaper" pulls the other way? Excuse me? False dichotomy #2; one is "faster", while the other is "simpler". ********.