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Poll results: The new Windows 8 logo fails to deliver

When you see the new logo, do you not think Microsoft Windows 8?

it's not a good association. Vonage's 'woo-hoo'ing makes me think of that company, but only to refresh the mental note to never use it. Ditto that investment service with the talking baby; I can't stand that one for long enough to even find out who thinks I'd take investment advice from a pre-toddler.

If I see it again on TV, I'll post it here.

The first thing I see when I look at the logo is the Christian cross...

Like Sweeden, Finland, Denmark and Iceland all resemble this. You might just google [ flag "white cross"] and get a whole bunch of similar "logos". Hell, my province of Quebec has blue boxes and white cross, just add the Fleur-de-lys, and darken the blue for a perfect copy.

Or maybe the flag of martinique?
http://www.indexmundi.com/en/facts/2002/martinique/flag_description.html

"the less likely that it will be instantly recognizable, through the rain, on the other side of the street, when you can???t read the words accompanying it."

You are less likely to see the 2-colors (or rather 1 color, and negative space) than if through the rain and across the street you may not even be able to see the shape, but you have a better chance of seeing something red in one corner, yellow in the opposite, blue in another corner and green in the last and recognize that as possibly the Windows (or Chrome, but that's another matter).

You actually have to have the logo WITH the words to tell it is Windows and not some European flag or something so this statement is completely unrealistic.

Rather than the window that curves (which never made sense to me) this one looks like a real window. And the blocks bring to mind the Metro interface. So it keeps some of the old while bringing out the new, which I'd say means it works. It's not pretty, but it works.

Don't care much for the operating system, but I like the logo. I downloaded and installed the Developer Preview, and put up with the stuff missing in it. I downloaded and installed the Consumer Preview, and despite my best efforts, I have stopped being patient with its shortcomings. If this is a "beta" - why can't they just use that word, really? - it's feature deficient, and it doesn't work all that well. There have been, what, maybe ten or twelve updates since its release? They haven't made it better. For someone using Win 8 on a regular, as-it-exists-now PC or notebook, this kludge is just a pain. It _has_ to get better before going gold, or it's going to be another Vista.

For all you "experts" out there, this logo flap has already cemented the connection with the product. Mission accomplished. For real.

The descriptions of ugly and plain are, indeed, misinformed. Not that business and art cannot coexist and co-support, but the primary goal is to make a connection. How many clever or artful names and logos are quickly forgotten because of their lack of business focus?

For a Kindergarten Operating System. I wonder if the final release will let you boot to ESPN instead of the cartoon network.

I survive day to day on the energy of other's humor. Thanks for the sustenance for 3/26/12. Can you return tomorrow? If so, could you bring condiments with you as well?

If the phrase 'Windows 8' wasn't an inherent part of the logo, would you still remember what it was for?

There's a whole lot of brand equity being thrown away with the four-color bath water.

The ugly and unimaginative new logo fits the product perfectly. I tried the beta for a couple of weeks on my desktop. Windows 8 is ugly and lacks imagination. What is the point? No real technical improvements, just an ugly UI looking for a home. I expected more from Microsoft.
Win 7 was an apology for Vista that should have been free. The apology for Win8 better be a good one.

I'd hate to hear how much they paid to get this bland logo. Geez, folks, even Windows 3.1 had a snappier logo....

I think the executives who bought this design are "simple"
Unfortunately, I think they think all of their customers, are "simple".

They went for too much simplicity. Without the words it's just a "window". If they had just kept the 4 colors, even without the flaggie part, in the square windows I think people would easily recognize it as MS Windows, Windows 8.

It looks like something that belongs on free, public domain software. Certainly not the largest OS in the world. I wouldn't remember what it was for 10 seconds after looking at it.

The Windows 8 logo is as washed out as the company it represents.

It is just so damned ordinary.

An article on the logo? Why? Where are the good articles about Microsoft. I always see an abundance of Apple articles, none of which are critical.