It seems a little late to be reporting on something that has been around since Adam was a boy.
For some really innovative news Majoobi have been providing drag and drop application development services on the cloud since 2010.
Here's the review written back in Dec 2010 on Trusted Reviews: http://www.trustedreviews.com/news/Majoobi-Lets-You-Create-Your-Very-Own-App. Not only is Majoobi cloud based, it by-passes the App Store and Google Play (Formerly - Anrdroid Market). Application builders cut out the middleman entirely, in particular, the license fee and the 30% revenue split that Apple enjoy.
Majoobi has also developed magazine+ allowing digital publishing of PDF files to an app interface with drag and drop functionality. You can even grab a URL in the magazine+ back-end and convert it into a digital document ... and then edit it to suit text flow for readability! Adding videos, hotspots, Add to Cart, Add to Wish List and popup info windows in the app requires no skill at all, other than being able to read and copying and paste.
Publishers and magazine titles basically have an oportunity to run their own bookstore from inside the majoobi app. Read more here http://www.theappside.com/2012/01/12/majoobi-html5-apps-book-publishers/
To be honest this story while it is well written, it's rather stale for 2K12.
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