I could argue real life points against almost all the statements in the article. I've seen social media be a place for workers to trash their boss or co-workers b/c they are having a bad day. Totally unacceptable. If you want damaging marketing that will hurt a company's image - this is the way to do it.

If anything, allow workers to do their "social thing" on their breaks only. FaceBooking through the day or sending tweets is a distraction and I've seen it have a negative impact on workplace productivity.

Also, txting is tricky as many parents have to stay in touch with babysitters, their kids etc. and in today's world that is important - I understand. But it should not be used for much else.

Unless it's their job to use social media tools, then you don't have to worry about whether they are social savvy or not. If it's part of their job then that's another story and guidelines should be set and reinforced.