Web-stalker cool-calls are CREEPY
How many times have you been vaguely interested in reading about a new product or technology on the website of a company where you need some sort of account to get access to the catalog or white-paper. The next thing you know, your phone is ringing: "I see you're interested in our *******."
This sort of cool-call gives engineers like me a serious case of the heebie-jeebies. I've had a talk with a number of callers about this to specifically ask my account to be flagged with "Don't call him, he'll call you." I understand they want to drum up business. You're not going to do that if you make your potential customers feel like wherever they go on your website, you're stalking their every click and keystroke. "Big Brother is Watching You" == seriously, not cool.
Feel free to send an e-mail along the lines of: "You recently researched (downloaded) ******. You might also be interested in...." OR "If you have any questions, we invite you to contact...." People are a lot more comfortable with a machine than a human watching what we're doing (e.g., security cameras, Amazon recommendations).
In other words, it is good to follow up. Just don't make your customers feel like they're being stalked.
