I must admit I couldn't care less about either Facebook or Google+, but the statistics used in this article seems questionable to me. Facebook has been around for 8 years and has been highly popular for what, 4 or 5? (I'm open to being corrected here... like I said I don't follow these things). By contrast Google+ is a new product that I believe has only recently come out of being invite-only and is now available to everyone. So is it any surprise that the average total minutes spent per user is significantly higher for Facebook? If an avid Facebook user spends an hour a day on the system and has been using it since it became popular 5 years ago then they will have spent the best part of 2000 hours on it. An avid Google+ user also spending an hour a day will have spent maybe 200.