Discussion on:

Three reasons to release Android apps into multiple markets

I have a game I've released in multiple markets. What I found was that while in the beginning the Google Play Market landed me many more downloads, overtime Amazon Kindle Fire downloads not only caught up but surpassed the Play Market. Caught me by surprise for sure. On average now I get about 20 new downloads in the Play Market a day, where as I'm still seeing something like 70 a day on Amazon's market. I also released the app on Nook, thinking perhaps the game appealed more to the same type of person an e-reader would appeal to (the game is a puzzle / brain game), and this explained the continued interest by Kindle users. However, to date I've had less than 50 downloads on Nook total. So I can't account for why this one game, (and only this one game as I have multiple apps in the market), seems to be a hit with Kindle Fire users. That said, I am glad I took a multi-market approach and would suggest other developers consider doing the same.