Apple actually notes these guys, but doesn't focus on them.

Apple consistently focuses on delivering the best customer/product experience, bar none.

When do you think these guys will have the patience, diligence and brilliance to focus on the customer? This is Android's Achilles' Heel; it's why Google bought Motorola. (Remember Google has no revenue to lose when the Android bunch turn to Windows and they will.)

Microsoft, with its PC experience, will bring discipline and unity to their tablets. The Win tablets to come, along with Googorola, will begin to take ground this Xmas, but Apple may have the Joker to play with its TV solution.

Things will get interesting, but remember this: Apple is all about the product, the experience, the content access, the ecosystem, beneficial standards (WebKit, ThunderBolt, HTML5), the supply chain (lower costs, exclusive access to the latest tech (Retina tablets - when?)).

Apple delivers a plethora of solutions within an environment where the customer is king.

When's the competition to THAT going to show up?

2014 might be too late.