I don't mind advertisers knowing what I like. I used to fill out the paper questionnaires in product literature of a new product if it had free postage. Now those are online when you register a product. I often answer feedback requests on websites that often want to know what I'm doing on the site and all that. I dont mind telling them I buy a lot of SciFi books and eat a lot of peanuts and chocolate.
I guess I still have hopes that one day targeted advertising will actually work and I will no longer have to see another bra or feminine hygiene product ad ever again. Show me an ad about the next big SciFi hit instead. And heck, if someone wants to buy me a motorcycle, I'll give them my life's history (boring as it may be), a psychological profile, and a strand of DNA. Um, let me clarify that, a REAL motorcycle.
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