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I was responding to the ???pattern of your behavior??? bit. I think the advertisers associated with the apps think of GPS coordinates as just another piece of targeted advertising. If I live in Maine, they may want to sell me snowshoes, but if I live in Hawaii, that would be a tough sell. Of course, the advertisers would like to get even more fine grained and let me know "Hey, you're just around the corner from pizza!", and that's fine with me. My biggest problem with GPS on cell phones right now is that it drains my battery too fast so that I have to leave it off most of the time.
If cell phones were a government device, I wouldn???t be using one. I would not want to see ???1984??? in the real world.