The CEO says to the strategic team - I think we could improve our business by doing X. What do you think?
The CIO says "give me a week to give you some technology options."
The CFO says "great, then I can do a cost/benefit analysis"
The CEO says "Awesome. I'll start working on what I want, then we can reconvene in a week to discuss which way we want to go.

After a week...
The CIO comes back and says: So we limited things down to three options: A, B, and C. We feel B more closely aligns to the goals as outlined.
The CFO comes back and says: We looked at the options and felt that while A had the best price tag initially, B does have a long-term value in productivity gains that could even out this cost.
The CEO says: Okay. During my research, I determined that this is the kind of process we need to follow to improve. Which options allow for that?



We can dream, can't we?