The title reads Google Apps v. Office 365. And then of course colon and the explanatory phrase that it is concerning messaging. I use colons as an appositive. So to me a better title would have been "Email and Messaging in Google Apps v. Email and Messaging in Office 365. Excellent comparison on email and messaging in the two products . I am small guy but think that 365 with addition of sharepoint and being able to host Access applications in the clould is a huge advantage to me as I can now simply write or buy an app in Access and always have it synced in the cloud everytime I open it. It also seems would open up all kinds of departmental apps and custom apps written in Access that are now avaliable to anyone anywhere in the world with a simple login (hosted on their own sharepoint site). Distributing and maintaining an app is pretty painless now as is updating it. One of best selling points to me for 365. Of course this is the sharepoint component of 365, but my point was that it comes with 365 just as lync and web apps do. A great bonus that can add great flexibility. And I think there are large number of developers that could make a lot of money writing pretty robust database driven apps.