Another quick tip...
Most organizations of any size will have standardized on a look and feel for their marketing materials, including what fonts should be used. Take a look at some of the company's materials and use the font that they use, if practical: naturally, if this use a font like "Chilller" or "Old English" you may want to think twice. But that subconsciously sends the message that you fit in with the firm's norms.
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