I will definitely use that as another way to tailor my resumes.
An idea in the same vein: If you get to the interview, do some research on the company to find their logo colors, and if possible, scope out the place in the morning to see what people are wearing into work. If most of the guys are wearing black suit and ties, wear a black suit with a shirt that is close to the company color. It's amazing how at ease and the difference it can make to the interviewer if you already fit in.