Friday c.23:00. My son 'phones in a panic. His four year old MacBook won't start up. Just a white screen and nothing. His final Honours dissertation is on it, due in seven days. HELP!!!!
I'm 170 miles away, so I tell him to take it in to his local Apple store in the morning.
Saturday c.10:00. He's in the Apple store. With no appointment, the Genius has already diagnosed total hard disk failure, and because my son had Filevault turned on there is no possibility of data recovery. The disk is out of warranty, but the Genius can fit a new hard disk if Dad will pay....
Saturday c.12:30 My son has a repaired MacBook, dissertation and other data reloaded from Time Machine, and instructions on how to use iCloud as a secondary backup. The cost was surprisingly low.
I was impressed. The local store had the spare part in stock, had the engineering skill on hand, and had the time and inclination to explain the restore process to my son - who is a music student not a geek. All at a reasonable cost and with no appointment.
So next time an Apple device fails, take it to your local Genius!