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Something revolutionary, or just incremental improvements on existing services?
I'm not actually working on this problem domain, but I'm expecting people like LinkedIn, BranchOut, and others to continue to improve on it.
1. Consider the video referral ... question ... customer answers. Edit out the question. Add to your site. All it takes is a $100 video cam (or less -- many good digital cameras do an even better job), good light and a willing customer.
2. Have a written referral ready in the wings ... many customers will ask you to write it for them. (Personally, I hate this but what are you going to do).
3. Always ask quickly (even upfront). The longer you wait the greater the risk they will find a problem (real or imagined).
Glen Ford, PMP
http://www.vproz.ca
P.S. Good article as usual.
2. Have a written referral ready in the wings ... many customers will ask you to write it for them. (Personally, I hate this but what are you going to do).
3. Always ask quickly (even upfront). The longer you wait the greater the risk they will find a problem (real or imagined).
Glen Ford, PMP
http://www.vproz.ca
P.S. Good article as usual.
I meant to address that one, but I forgot about it while writing the other points. It's tricky, because if a prospect ever asks them about it they might say, "Well, I didn't actually write that, *he* did" -- and then it loses all credibility. If a client asked me to write it for them, I'd try to involve them in the composition somehow, to avoid that.
Thanks again for the kind words, and the additional points.
Thanks again for the kind words, and the additional points.
Testimonials, while they don't directly link you to new clients, can still be a great way to boost credibility and demonstrate your value. The key is getting testimonials that are compelling. The way to do that is to actually talk to your customers, ask them specific questions, write down what they say, and then get permission to use their quotes as testimonials.
I've found that using questions like those make it easy to get great testimonials, and perhaps more important, let me learn more about my clients and how I can improve my service to them.
Getting testimonials is a bit like asking leading questions. For example, you might want to ask:
==>What made you decide to use our services (as opposed to a competitor)?
==>How much money did using our services make or save you?
==>How much time did it save you (days, weeks, months)?
==>How did the product change what you were doing?
==>What would you say to a friend who was thinking of using our services, but wasn't sure?
Greg Miliates
StartMyConsultingBusiness dot com
I've found that using questions like those make it easy to get great testimonials, and perhaps more important, let me learn more about my clients and how I can improve my service to them.
Getting testimonials is a bit like asking leading questions. For example, you might want to ask:
==>What made you decide to use our services (as opposed to a competitor)?
==>How much money did using our services make or save you?
==>How much time did it save you (days, weeks, months)?
==>How did the product change what you were doing?
==>What would you say to a friend who was thinking of using our services, but wasn't sure?
Greg Miliates
StartMyConsultingBusiness dot com
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