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Testimonials, while they don't directly link you to new clients, can still be a great way to boost credibility and demonstrate your value. The key is getting testimonials that are compelling. The way to do that is to actually talk to your customers, ask them specific questions, write down what they say, and then get permission to use their quotes as testimonials.

I've found that using questions like those make it easy to get great testimonials, and perhaps more important, let me learn more about my clients and how I can improve my service to them.

Getting testimonials is a bit like asking leading questions. For example, you might want to ask:
==>What made you decide to use our services (as opposed to a competitor)?
==>How much money did using our services make or save you?
==>How much time did it save you (days, weeks, months)?
==>How did the product change what you were doing?
==>What would you say to a friend who was thinking of using our services, but wasn't sure?

Greg Miliates
StartMyConsultingBusiness dot com