Good advice, Toni
Toni, After 50 years in the workforce, many different positions and the last 35 years or so in management I can attest to the wisdom of all the comments you've made in your article.
I would particularly endorse your comment about targeting the resume *at the position*. All too often it is clear that applicants are using a single resume with, at best some updating or "window-dressing", presumably thinking that employers won't recognise the tactic. I've even had resumes and/or covering letters addressing another employer or laying out a series of roles with no relevance whatsoever to the position in question.
One last comment I'd make, however, is how hard it is to get people to change their practices in applying for jobs. Having taught this process as a career counsellor with both high school students and tertiary graduates, as well as many mature workers applying for a change of position or promotion, I have been amazed how strongly so many resist adopting a new approach, despite the fact that their old one has failed them so often. I've never solved that puzzle.
Thank you for a good article - I know that there are many who will benefit if they choose to follow your advice.
roger
