You make some great points Ryan, thanks.
Regardless of what you think today about the 800+ million pound guerrilla, it - or some version of it - is going to be around for many moons to come. For better or for worse FB is its own internet, if you will. Those who ignored the internet have been playing catch up relative to their competitive peers ever since.
My point is, regardless of whether you're a B2C, B2C or something else, you can figure out FB now, or you can figure it out later but you will need to figure it out. Yes, there are concerns and considerations. But anyone who's in biz not to be face with routine problem solving should probably consider a new hobby
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