i personally think the price is going to be , almost double the price of the ipad. Given thay is has a detachable keyboard, usb 3.0. It is aso going to be running on windows 8, which could be a downfall because there are still many bugs to be fixed with windows 8. People dont want pricier products, They want products thay can perform just as much as the ipad but for a similar if not cheaper price. i will give it a few months to see the reviews after the release date, then i will decide if i want this or a pay a little extra for a ultrabook.