I agree that the "someone who knew someone" element is alive and well in the hiring process (which is a shame, when it's used incorrectly). But I try to drive the point home about writing your resume for the reviewer because so many people are hung up on what they think are they're best qualities without taking in mind the job description. The person looking for a job is, obviously, his or her only focus but that's not true for a manager trying to fill a job. You have to make the path for a manager looking for a skills match as easy as possible to increase your chances.