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Longer in advance
I assume g01d4 meant further in advance (like a week), not 5 minutes before the meeting. I tend to agree - if people aren't interested in the content you may as well let them not read it and get on with their job, rather than force them to sit in a meeting not listening to it. Instead send it out in advance, let those who are interested read it, then meet and discuss the questions that come out of it. Even those people that didn't read the content will get a good understanding of it by listening to others discuss the contentious points.