"How...Apple...fairly responds to that unfortunate..."
Does define their reputation, as Apple carefully and meticulously ensures both that the breakdown is a warranty-covered item and has proven to offer the best customer satisfaction before and after service compared to any other brand. Oh, I don't deny there are some errors made; techs are human after all. But those errors are far fewer and less expected of Apple and therefore often see far more publicity than similar 'errors' by the other brands.
The problem is, those other brands go out of their way to dodge warranty work, even going so far as to delay resolution until the warranty period has expired in some cases. Why? Because warranty costs money and when you're already on razor-thin product profits you can't afford to repair every little return on an already cheaply-built product. Apple's hardware profits do cover that service and more by the simple fact that by using higher-quality components (even if they do look like commodity parts) they have fewer breakdowns and experience higher savings.
Too many people simply refuse to believe that just changing the failure rates of on-board components can have such a significant impact on overall reliability. Having been an engineering technician for an electronics company and having worked for an Apple component supplier, I've seen very clear evidence of this practical fact.
