I have observed that organizations (SMB and Enterprise) appreciate a Google Apps tool that can resolve any "missing gaps" in functionality. Google Apps has Google Apps Script (or also known as Google Script) a rather simple JavaScript-based tool that integrates well through services and APIs with Google Apps and third-party applications. Recent enhancements announced at Google I/O 2012 makes this tool very attractive from custom spreadsheet functions to powerful web apps.

Another consideration is cross-device productivity. Thanks to recent improvements with Chrome an employee can begin a Chrome browser session on one device and pickup where they left off on another device (PC, Mac, tablet or smartphone).