Nokia Maps (off line GPS direction on Symbian and on line maps with http://maps.nokia.com/)
OpenStreetMaps (contributor based and interesting because of the open license terms allowing reuse, http://www.openstreetmap.org/)
Mapquest rarely gets mentioned but it is what i use instead of google maps, has browser version and iPhone version.
Works like "Streets and Trips" but you can also map your data. Drop in an Excel file with population numbers or some kind of geostatistics and the map will change to reflect those numbers. There's even an add-in for SQL server.
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