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... the problem is that people are not going to change once they are used to a product--not without major cause.

When they do, they're going to change something that is as easy to use as possible that works they way they think it should work. MS Office vs Open Office is an excellent example because things just don't look or work the same in OO and the end results almost always come out looking different from what they envisioned--forcing them to go back in and try to re-format the document. They each may do the same things, but given the exact same file you often get two different results.