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It's the same with emails I will always endeavour to present no more than two paragraphs in an email - preferably one. My experience tells me that anything in the second paragraph is unlikely to be read and a third paragraph? Forget it! If I have to run to two or more paragraphs I put the most critical information up front and then expect to spend time responding to questions that have already been answered in the original communication, but further down the page. I don't even bother to point out the fact - it's just the way it is these days.