I thought they were commonly known as consultants , perhaps I'm mistaken. However technical skills can be learned , not being a **** is harder as its more or less in built.
Problem is that often at Uni these guys are given inflated expectations and few soft skills are taught. When studying for my applied physics qualification I thought the business communications module was a waste of time because it wasn't hard core science. In retrospect this was probably the most useful module in the real world employment situation.
Keep Up with TechRepublic