In the movie Con Air, Garland Greene says "What if I told you insane was working fifty hours a week in some office for fifty years at the end of which they tell you to piss off; ending up in some retirement village hoping to die before suffering the indignity of trying to make it to the toilet on time? Wouldn't you consider that to be insane? "
So, corporate execs, at least let the insanity be comfortable. I think that Google is doing a splendid job.