The article specifically talks about movie rendering, music and publishing. Those are the industries that are using large quantities of Mac Pros. A majority of the video editing in the world is done on Mac Pros. Every Movie you watch was created primarily with Macs. It is a niche market. As mentioned in the article, Apple will not even blink at the miniscule difference in its bottom line., but it will significantly impact the entertainment business. All news is generated by the entertainment business. It will see far moremarketing impact than financial.