The difference between Appl and Microsoft is that
Apple make their own hardware and software to sell you as one unit and you can always go buy someone else's gear.
But Microsoft only makes the software then uses strong-arm tactics to get the majority of the hardware people to put their software on their hardware, thus limiting people's choices of what to buy.
Nearly twenty years ago when Microsoft started to ramp up their pressure and strong-arm tactics on the hardware manufacturers the Microsoft senior management (the guys that own the controlling interest of the voting stock) stated their long term aim was to have everyone using a PC locked into using Microsoft software, and that's been their main guiding light ever since. They don't really care about software security ot Internet security, just about what can be done to force people further along their planned path of vendor lock-in to Microsoft software.