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Many used it, but probably few noticed it. But during the Olympics, the face of broadcasting changed significantly. What changed? Well the BBC did a great job of streaming 24 sports live. For those who follow a particular sport (dressage in my wife's case) that is hardly ever on TV, being able to watch it live - we have a TV with an internet connection - was great for her - and being able to rewind to any point for a few hours. The second thing that changed was that we also got live 3D TV - the opening ceremony was stunning in 3D - we had friends round to watch it specially. It was the most natural 3D TV I have seen so there was not the usual eye strain. It is also interesting to see that it constrains the photogtaphy - wide angles and long telephot shots don't work to the same extent that they do in 2D.