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What about the other perspective?
If you truly followed the Apple / Samsung trial, you know that Samsung tried to enter a series of pictures dating back to several years BEFORE the iphone was announced and they have the same shape as the iphone. What other shape can a company use? Round - don't think so. How about a cube? A little bulky. Maybe some sort of rectangle? Sounds pretty good but those sharp corners . . . . Hey, let's round the corners.